Pure in Motion

Who we are

Last updated: June 2026

This Privacy Policy explains how Pure in Motion (“we”, “us”, “our”) collects, uses and protects personal information when you visit our website https://pureinmotion.co.uk or use our services. We are committed to protecting your privacy and handling your data in an open and transparent manner, in line with the UK GDPR and the Data Protection Act 2018 .

1. Who We Are

Pure in Motion is the data controller for the personal data collected through this website and through our services.

  • Business name: Pure in Motion
  • Legal structure:Sole Traer
  • Email: hello@pureinmotion.co.uk

2. What Personal Data We Collect

We may collect the following types of personal data:

  • Contact information: name, email address, phone number, and postal address when you contact us or submit an enquiry.
  • Health & fitness information: relevant details you provide to help us deliver safe and appropriate event (special category data processed only with explicit consent) .
  • Technical data: IP address, browser type, device information, time zone settings, and other technology used to access our website .
  • Usage data: pages visited, time spent on the site, and links clicked.
  • Marketing data: your preferences for receiving updates or promotional content.
  • Payment data: if you purchase services, we may collect transaction details (payments are processed securely via third‑party providers such as Stripe or PayPal) .

We collect data in the following ways:

  • Directly from you: when you contact us, book an event, complete a form, or communicate with us.
  • Automatically: through cookies and analytics tools when you browse our website .
  • From third‑party platforms: such as payment processors or booking sitees

4. Legal Basis for Processing

We process your personal data under the following lawful bases:

  • Consent: for marketing communications or special category health data.
  • Contractual necessity: to provide coaching, classes, or services you have booked.
  • Legal obligation: where required for tax, accounting, or regulatory compliance.
  • Legitimate interests: to improve our services, website performance, and customer experience.

5. How We Use Your Data

We use your personal data to:

  • Provide events.
  • Manage bookings, payments, and customer accounts.
  • Communicate with you about events, updates, or changes.
  • Improve our website, services, and customer experience.
  • Send marketing communications (only with your consent).
  • Maintain safety and comply with legal obligations.

6. Cookies & Tracking Technologies

Our website uses essential cookies and may use analytics cookies to understand how visitors use the site. You can manage cookie preferences through your browser settings. We use Google Analytics to collect anonymised usage data.

7. Sharing Your Data

We may share your data with:

  • Payment processors (e.g., Stripe, PayPal).
  • Booking platforms – Let’s Do This used to manage events.
  • Email marketing tools (only if you opt in).
  • Professional advisers (accountants, legal advisers) where necessary.

We do not sell your data.

8. Special Category Data (Health Information)

If you provide health or fitness information, we will only process it:

  • with your explicit consent,
  • to ensure safe delivery of events,
  • and with enhanced security measures in place.

This aligns with UK GDPR requirements for special category data .

9. Data Retention

We keep personal data only as long as necessary:

  • Enquiry data: up to 12 months
  • Client records: up to 6 years (for legal and accounting purposes)
  • Health data: only for the duration of your active participation unless consent is renewed
  • Marketing data: until you withdraw consent

Retention periods follow UK GDPR guidance that data must not be kept longer than necessary .

10. Your Rights

You have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Withdraw consent at any time
  • Object to processing
  • Request data portability

To exercise these rights, contact us at hello@pureinmotion.co.uk.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

11. Security

We take appropriate technical and organisational measures to protect your data, including secure storage, encrypted systems, and restricted access.

12. Third‑Party Links

Our website may contain links to external sites. We are not responsible for their privacy practices.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact: hello@pureinmotion.co.uk